Whether you are a startup with a game-changing idea or an enterprise looking to improve customer engagement, the journey from concept to a user-friendly application is both exciting and challenging.

App design costs are one of the most critical aspects that often linger in the shadows of this excitement. It’s the elephant in the room for those who want to design an app. The monetary factor can feel like a dense fog and can raise numerous questions. What are the major components that contribute to these costs? Are there hidden expenses waiting to trap your budget?

It is time to turn your uncertainty into understanding to make an informed decision. With more and more people using mobile applications daily, it is no surprise that the demand for app design services is skyrocketing.

What Does Mobile App Design Mean?

In simple terms, mobile app design is the endeavor of designing the interface and experience of the app. However, mobile applications have various types of usability, accessibility, engagement, and overall user experience.

The UI/UX of an app can facilitate user interest and improve user retention. As per reports by AWS, businesses that spend more money on UX design see a 75% increase in sales, as compared to businesses spending less that only witness a 60% increase in their sales.

Importance of App Design in Development

Mobile app design plays a significant role in ascertaining the success of any app. An intuitive and eye-catching app design not only lures users but also keeps them connected and satisfied.

1. User Interface (UI)

It includes visual elements of the application, such as colors, typography, and layouts. An appealing and interactive UI design can make the application more intriguing to your target audience.

2. User Experience (UX)

UX is an essential aspect of app designing, concentrating on how users interact with the app. An excellent UX design ensures the application is simple to use, easy to navigate, fulfills user expectations, and offers a flawless experience. Working with a leading UX design services provider would be best to build a successful app. They will listen to your needs and preferences and act accordingly.

3. Accessibility

Ensure that the design for mobile apps is convenient for various audience types, including those with disabilities. You can build a comprehensive application that encompasses a larger audience by including accessibility features like adjustable font sizes, screen readers, and alternative text for images.

4. Branding and Consistency

A robust and uniform brand identity can assist your app to stand out in the ever-evolving market. Make sure to design a mobile app that is consistent across all platforms and devices. An engaging user interaction imparts a more refined app experience.

How Much Does Designing an App Cost?

The average cost to design an app could be around $2500 to $35,000. It relies on many factors, such as the app’s complexity, the type of team & the team location.

Let’s see the app design cost breakdown based on these factors.

• Cost based on the complexity of the app

The complexity of the app is apparently equal to the complexity of the product idea. It comprises the number of unique functionalities, the number of roles, usability, and visual design. Evidently, the simpler the app design, the cheaper the mobile application development cost.

• Cost based on the location of the app designing team

The app development team is the second key factor that determines the required budget for the design stage and software development.

• Cost based on the type of team

The cost of designing an app also relies on the team’s location. You can go through the table below to know the average cost of mobile app designing as per the location.

What Factors Influence the Cost of Designing an App?

Now, we will be discussing in detail the technical prospects of design that estimate the duration and cost to build a mobile app design.

1. Complexity of the application

In relation to designing a mobile app, the app’s complexity depends on the below-mentioned factors –

• Number of Roles

Foremost, you must determine the number of team roles for your product design. You will need a project manager for an average complexity project who will be responsible for the following roles.

a. Developing a user persona
b. Crafting app wireframes
c. Working on application prototypes
d. Building a user-friendly and interactive app interface
e. Making necessary modifications after testing by gathering feedback

• Number of Screens

There are different types of screens and numerous platforms that your app requires. You can take the help of a mobile app design company to integrate the following screens –

a. Welcome screens
b. Onboarding screens
c. Menu screens
d. Login screens
e. Screens to display the next step
f. Screens comprising buttons and icons
g. Other screens and pages, such as errors

2. Type of Design

There are two types of application designs that you can build, and the phone app design cost for both will be contrasting.

• Custom mobile app design

It implies that you have to build a UI and UX from scratch rather than utilizing the built center. However, the app design cost will be higher than the native app design and more efficient at the same time, it is also dicey and tricky.

• Native mobile app design

Nativity to mobile application design app suggests embracing the platform-specific design guidelines and element positioning. By following the native guidelines, you will get the application designing costs related to the custom design.

3. Type of Team

Teams can be categorized into four major groups, including project teams, self-managed teams, virtual teams, and operational teams. Each type of team has its own strengths and weaknesses.

• In-house team

Having an in-house team will lead to flawless communication and effective coordination, as the teams will be working under one roof for the same goal. However, hiring in-house teams can be a cost and time-consuming affair as it needs a lot of extra work.

• Local Firm

It suggests hiring a team within your local access. In the USA, hiring local app design firms can cost you around $150 per hour.

• Freelancers

Hiring a freelancer implies you can select professionals on your own. The average freelance app designers cost ranges from $15 to $25 per hour.

• Outsourcing Agency

It means hiring an app designing firm located in another country like the USA, India, UK, etc. You can get lower rates and high-quality products within the deadline. The cost of hiring an outsourced agency from India can cost you around $15 per hour or more.

4. Visual Designs

From colors to final user interface mockups, how you want to signify your software visually can influence the overall app design cost. Accurate colors can assist in setting the tone and feel of your application, and can also be utilized to highlight essential functionalities.

However, implementing too many colors can increase the cost to design mobile apps, as it will need more work to balance and reconcile the colors throughout the design. If you are on a tight budget, you should stick to a limited palette of two or three colors.

5. Illustrations and Animations

Illustrations and animations incorporate a graphic element that is not a photo. It involves icons, logos, vectors, GIFs, etc. Animations can be utilized to add individuality or usability to an application, but they can also increase the app design cost, as they need more time and effort.

6. Research and Planning

How to design an app is an imperative question that every business owner wants to know. The simple answer is research and planning. Research is the starting phase of app design. It includes a discovery workshop with stakeholders, market analysis, meetings, and matching the expectations and needs. This phase helps in the mobile app design process, which is discussed below.

• Assessing the Concept

It is critical to specify the obstacles and issues that your application will solve. By using the lean model canvas, it will be possible to align the client’s objective with the app design project.

• Problem — The application is truly unique if it is solving a huge problem.
• Customer segment — To make the app worthy, it is important to determine the target audience.
• Unique value proposition — Certain app design features will make the application stand out in the market.
• Solutions — The section incorporates the methods to solve pre-defined problems.
• Design cost structure —The section evaluates the resources and estimates the cost of making an application design.
• Key metrics — This is the critical section that defines the success of the application in numbers (number of downloads, revenue, etc.)

• Creating a mind map

After filling out the lean model canvas and assessing all the elements, it is now possible to build a mind map, the visualization, and the project’s structure. This phase makes it easy to group the app design ideas that come around.

• Market research on trends

A crucial aspect of creating a secure app design is to get it mapped with the latest trends. The comprehensive market and trend analysis will assist you in exploring the top app design features of 2024 that may be extremely valuable. Some mobile app design trends are mentioned below:

a. Vibrant and futuristic colors
b. Smooth swiping
c. Shadows, layering, and dimensions
d. Face ID
e. Dark mode
f. Transparent elements
g. In-app gestures
h. Serif fonts
i. VR & AR immersion

However, it does not suggest that the application should be filled with them. Furthermore, you must know that each new feature will add up to the app design costs.

• Building the image of the user

To create an app design that will attract users, the first step should incorporate researching the user persona. The correct way to get this is to go through three key components:

a. Behavioral model
b. Demographic data
c. Social standing

7. Designing Mobile Apps

Accessing your requirements upfront is key for allocating app design costs. It incorporates building a comprehensive list of the functionalities you wish your application to have. It will help mobile app development solutions providers in crafting designs aligned with your business needs.

• Using Wireframes

Wireframes are a fantastic tool for handling app design costs. They are sketches of your application’s layout and features. It offers a visual representation of what your software will look like. A wireframe design services provider can easily identify design lapses and make modifications before the app enters the development stage.

• Mockups

After completing the wireframes, the next stage is to build mockups. A mockup is a high-fidelity
design of a new project or product that demonstrates how the finished product will look. Mockups are essential for controlling app design costs because they help in identifying design issues before the development begins.

• From Sketch to Screen: Inspecting the Factors Influencing App Design CostPrototype

A prototype is an early model of a product that concentrates on features and provides your stakeholders with a glimpse of the final version. It is an integral phase that can save time, reduce app design costs, and increase the probability of success. You can consult with a leading prototype development services provider to create affordable iterative prototypes to ensure product viability and success.

• Manage App Design Needs

It means concentrating on the features needed for your application’s functionality and user experience. It will help you stay within budget and ensure your software is built within the deadline.

8. Developing Phone App Designs

When we talk about mobile app development, there are various phases, such as frontend development, backend development, and server cost. Below are a few pointers on managing app design costs during the development stage.

• Choose the right technology

Selecting the right technology can predominantly affect the cost to design mobile applications. Before moving ahead with the app development process, analyze the available technology options and choose the most suitable and cost-efficient one that fulfills your application’s needs.

• Select hybrid development

It is a great choice that unifies native and web app development. It can be effective as you have to build separate apps for different platforms.

• Hire a skilled mobile app designer

It may seem expensive, but hiring a skilled developer can help you in designing an intuitive app. You can hire UI UX Designers who have extensive knowledge and skills to build an app using the latest trends and emerging technologies.

The Final Mobile App Design Cost Breakdown

The app design costs primarily depend on the following factors –

• App Complexity

The nature of the application and its specific needs play a major role in evaluating the cost of app design. Each type requires distinct features and functionalities.

• Team Location

The development team’s location can have a huge effect on the cost of building an app design, since the labor cost differs across various regions of the world.

• Team type

The type of team you hire also plays a significant role in app design costs. Therefore, it is crucial to choose accordingly as per your business requirements.

How do you Choose the Best Mobile App Design Company?

Below are several tips that can assist you in deciding on the best app design agency for your business.

• Check Mobile App Designer Portfolio

Any agency that you consider collaborating with for application design should have a solid portfolio that demonstrates their work. When you check out a company’s portfolio, it provides you with a synopsis of its design knowledge and the types of apps they have designed for its clients.

• Examine Testimonials and Analyze Social Media Pages

Checking testimonials can also give you a fair notion of the company’s app design procedure. Additionally, checking social media platforms can assist you in understanding the company’s culture and values.

• Conduct Interview

Lastly, the best method to check if a team is suitable for you is to talk in person. In fact, searching for a common language is one of the basic principles of successful teamwork.

SparxIT Expertise in Mobile App Designing

SparxIT is a forward-looking digital transformation company with offices in the USA, UK, India, and UAE. For over 16+ years of experience, we have been helping businesses of various industries deliver custom app designs to increase their brand excellence and user engagement.

Our design professionals begin working from the very beginning of the application building to launching the final product. Here’s what you get by appealing to our UX/UI design services:

• Appealing mobile app designs for every screen size and platform.
• Wireframing and prototyping, mockup designs, sketching, and other designing services.
• Industry-grade UI/UX practices to offer a product that assists in achieving business objectives and satisfying user demands.

Conclusion

App design cost is evaluated on the number of parameters, including the complexity and features of the application, and also the time needed to create it. However, there is no definite answer to how much does it cost to design an app, comprehending the factors will provide you with a better idea. If you are searching for an exact figure on how much your app design costs, consult with our team.

Frequently Asked Questions

Q:1 How much does it cost to design an app?

A: The average cost to design an app could range from $2,500 to $35,000 based on many factors, such as the app’s complexity, the team location, and the type of team.

Q:2 What is the cost of designing a mobile app logo and icon?

A: The cost of designing app logos and icons is negligible in the overall app design cost. In fact, many custom mobile app design companies don’t charge for the logo design.

Q:3 How many hours does it take to design a mobile app?

A: The number of hours for designing an app depends on the app’s complexity.

• Simple App: 100 to 160 hours
• Medium App: 320 to 460 hours
• Complex App: 1000+ hours

You must also remember that the app designing process begins with comprehensive research and market analysis that might take up to 60 hours.

Q:4 What factors influence the app design cost?

A: The designing cost of a mobile app can be impacted by various aspects like—

• App Type and Size
• App Complexity
• App Platform
• App Features
• App Security
• Graphic Designs
• Illustrations
• Animations

Q:5 What is the cost of designing an app?

A: You can determine the app design cost by using this formula— (Hourly rate x No. of hours spent = App design cost).

For example- If you need UI/UX app design like Instagram and your mobile app designer charges $45 per hour x 320h (min design time for medium app) = $14,400 UI/UX design of iOS and Android apps)

Q:6 What is the process for mobile app design?

A: Mobile application design is a complex process divided into many steps:

Step 1: Research and Planning
Step 2: Wireframing
Step 3: Prototyping
Step 4: Testing
Step 5: Final Designing

The post From Sketch to Screen: Inspecting the Factors Influencing App Design Cost appeared first on Sparx IT Solutions.

Therefore, the website must be fast, intuitive, and visually appealing.

The good news is that businesses are recognizing the importance of their website as a sales and marketing tool, and as a result, website redesign is becoming more popular.

But this also means the competition is getting stiffer, and marketers must step up their game to stay ahead. That’s where website redesign services can help website owners immensely.

However, the cost of a website redesign can vary greatly, leaving many companies needing clarification on what they should pay and expect for their money.

Well, don’t worry! We’re here to provide you with the answers you need. This blog will break down the website redesign costs, discuss what factors impact the cost, and more.

Whether you’re a small business looking to revamp website on a budget, or an enterprise-level organization needing a custom website design, we’ve got you covered.

So, let’s begin.

What is Website Redesign?

Redesigning your website can mean tweaking existing features or starting from scratch with a brand-new design. You might want to add a dynamic new homepage, integrate social media feeds, or change your branding and domain name.

It depends on what your marketing team thinks is best for your business.

So, if you’re wondering whether it’s worth the cost to revamp a website, here is a list of top reasons for visitors to leave a website, as per a survey by GoodFirms.

Source: GoodFirms

Different Types of Website Redesign Services

The design process alone is a complex task, but it’s worth noting that it typically takes half the time for a brand-new website’s development phase.

But, as with any project, website revamp cost can vary based on your specific needs. There are four different types of website design, each with unique requirements and an average cost for website redesign.

Whether you’re looking for a simple refresh of your existing site or a complete overhaul, it’s essential to understand your options.

1. Redecoration

Redecorating involves minor to major web design and layout changes. From changing your color scheme, adding new images or videos, sliders, and carousels, to updating your logo.

One thing to keep in mind is the power of color psychology. By carefully choosing the colors you use on your site, you can influence how visitors feel and interact with your website.

Remember that an expensive web developer may cost more, even for a simple website. Of course, the price may increase if you’re looking for a more customized experience. And as with any project, choosing the right website design company for the job is essential.

Hence, if you’re looking for a quick and cost-effective way to give your site a facelift, redecorating might be the perfect solution for you.
Redecoration of the Website Design

• Changes in the logo, features, and design concepts.
• It will depend on the business objectives of an enterprise.

2. Rewiring

Consider rewiring your site by updating its backend services with the latest technologies.

For example, switching to cloud systems can provide better accessibility and security, while upgrading to feature-rich content management systems can enhance the user experience.

It’s critical to note that this process typically incurs higher costs than redecoration. It is due to necessary expenses like subscriptions, migration plans, plugins, UX design updates, and other technical components.

Rewiring the website design

• Updating Backend Services
• Enhancing the functionalities of Hardware and Software

3. Remodeling

A remodeling project can increase traffic, improve click-through rates, and boost your online presence. But it’s not just about being creative – you also need the technical expertise to pull it off.

To achieve the best results, you’ll want to work with a team of experts, including a web designer, a backend developer, and a tech specialist.

The cost of website remodeling may be high, but it’s worth the investment.

Low-quality work will only drive up the website revamping cost and yield unsatisfactory results. So, hire a custom web designer to deliver quality work that meets your needs.

Remodeling the webpage design

• Remodeling = Redecoration + Rewiring
• Updating the entire website backend.
• Need a top-notch website design and development team.

4. Rebuilding

Think of this approach as a rebirth for your website. The code, design, and feel will be recreated from scratch.

You can rebuild your website design when your business is undergoing significant changes, like a complete rebranding or a shift in business strategy.

The website redesign costs for this approach will be similar to building a new website because that’s what you’re doing.

You can create a new website from scratch. It’s an investment that will pay off in the long run.

Rebuilding the webpage design

• CMS
• Codebase
• Database
• Servers

These are the four types of web redesign services that you should understand to get started.

But that’s just the beginning.

For the website development process, it’s crucial to identify the reasons for doing so.

So, let’s dive deeper and discover the reasons to redesign your website!

Key Reasons Why You Should Consider Redesigning Your Website

Higher Bounce Rate

Is your website not performing up to the mark? It could be due to several reasons, such as –

• Slow page loading speed
• Cluttered design
• Lack of relevant information

Did you know – 53% of users leave a website that takes more than 3 seconds to load?

It can be a significant setback for eCommerce websites looking to drive conversions.

The solution lies in balancing robust performance, intuitive design, and the latest technologies.

Pro Tip:

• A combination of redecoration and rewiring can help fix the slow page loading speed and design issues. However, it’s essential to factor in the cost of these improvements when planning your website redesign.

Low Conversion Rate

Your website communicates with users through images, layout, colors, and more. If your site is not engaging, your message may be lost.

The solution? Implement effective brand communication strategies.

Start by analyzing your website data to understand your customers’ behavior better. This information can help you determine the necessary action and understand the website redesign cost.

Pro Tip:

• Improve your content and redesign your website’s layout.
• Use negative space effectively to give your site a clean and modern look.
• Follow the F-layout design to lead users to the most critical content.

Improving your website’s communication can reduce your bounce rate and increase conversions.

Slow Performance

Sometimes, the issue may not be in the front-end layout but rather in the backend support structure. The database, servers, CMS, and hosting service are all essential components that keep your website running smoothly.

Pro Tip:

• Go for rewiring!
• Updating the servers and working on the backend systems can significantly boost your website.
• Changing the CMS can improve integration levels and enhance your site’s overall performance.

Choosing the best website design services provider for your needs is essential for the best results.

No Results and Conversions

Are you tired of your online storefront not bringing in the results you hoped for? If you do not see conversions, leads, or a good SEO ranking, it’s time for a major overhaul.

Instead of just tinkering with minor changes, consider a complete website rebuild.

Pro Tip:

• With a new website, you can start fresh and implement all the latest design trends, user experience practices, and backend systems. Plus, you’ll be able to reflect your brand’s identity.

Professional website designers can turn your liability into a significant asset. You can also read a comprehensive website redesign guide for more insights.

Crucial Factors that Impact the Website Redesign Cost

Website Size

Do you want to revamp your website but need to know how many website designing services will cost?

Well, the size of your website plays a vital role in determining the final cost.

• The number of pages, the size of each page, and the frequency of page loads are all critical factors to consider.
• More pages require more work, and even simple tweaks like updating images and content on each page can quickly add up in time and cost.

If you are planning to build a custom website, it will involve even more expenses, including project management and team maintenance.

However, investing in your website can ultimately bring you better returns, increased traffic, and improved user experience.

Therefore, understanding your website’s size and related costs will help you make informed decisions and plan your budget accordingly.

Complexity of the Website

Redesigning a website is an intricate process that involves various factors, and content is just one of them.

Multiple elements determine the complexity of a website. It includes-

• The number of features and integrations.
• Quality and diversity of content.
• Responsiveness of the design.
• Marketing expenses.
• Use of databases.
• Implementation of a content management system (CMS).

Each of these aspects can impact the cost of redesigning a website in its unique way. For instance, having multiple integrations or advanced features may require specialized development and additional expenses. Implementing a CMS may help streamline content creation and management but also add to the cost.

To truly understand the web design pricing of your website, you need to consider all these elements and determine which ones are essential for your business’s online success.

Complexity of the Design

Regarding website redesign, the design aspect is crucial and can greatly impact the final cost.

Do you want to stick with stock images or use custom, eye-catching graphics, and infographics?

Are you planning to incorporate animations or videos on your website?

The more intricate your design requirements, the higher the costs may go.

Complicated designs could also slow down your website’s loading speed, leading to a poor user experience. However, there are ways to mitigate this risk, such as applying code optimization and server enhancement techniques.

Though, these modifications often require additional time and effort. So, while a complex design can improve your website’s appearance, weighing the costs against the potential benefits is essential.

Options Available for Completing Your Website Redesign

The Cost of Hiring a Website Design Agency

Hiring an agency might be the solution you need. Sure, it’s the most expensive option, but it also provides you with a team of professional website designers who have vast experience.

With a simpler website redesign, you can expect to pay anywhere from $13,000 to $28,000, while more extensive websites with custom features and unique requirements can cost $35,000 to $70,000 or more.

It may seem like a hefty price tag, but agencies spend equal time on everything from content and user experience to conversion rate optimization.

During the redesign process, the agency will work with you to map your sitemap architecture, giving you a clear understanding of your website’s structure.

By hiring a website development company, you’re gaining access to top-notch web developers who can help with design, development, strategy, content, testing, etc.

You will have more than one finite resource at your disposal. Moreover, outsourcing to offshore web developers can be a game-changer if you have an in-house team unfamiliar with the latest web technologies.

Hiring an offshore team saves you the trouble of hiring and training new employees. It offers access to a larger pool of talented developers with extensive experience in different technologies and frameworks.

The Cost of a Do-It-Yourself (DIY) Website Redesign

Are you a business owner on a tight budget? Don’t worry!

You can still build or redesign your website without breaking the bank. Using a template is the most affordable option, ranging from $100 to $3,500 or more.

Many cost-effective website themes, mainly WordPress, range from $30 to $100. Once you find a theme that fulfills your requirements, ensure it has positive reviews and a strong track record, enabling you to edit without technical expertise.

However, keep in mind that it can be time-consuming and frustrating. Moreover, you’ll be restricted in terms of functionality if you lack coding expertise.

Despite this, it’s still an excellent option for startups, providing small businesses with the most affordable website design costs.

Website Redesign Costs of Hiring a Freelancer

Hiring a freelance website designer can be a great option if you want a professional-looking website but don’t want to spend much.

Freelancers have different levels of experience, and their rates vary accordingly. You can expect to pay between $2,000 to $5,000 for a simple website and between $10,000 to $20,000 or more for a more complex website with custom features.

When working with a freelancer, you’ll get a result tailored to your specific needs and aligned with your vision.

However, working with freelancers can have downsides, such as longer project timelines if they do multiple projects and less input on aspects outside design and development.

Therefore, consider hiring a web development agency for more complex projects.

A web agency offers a broader range of services and expertise, and their team-based approach ensures that your web development project will be completed on time and to a high standard.

How Much Does a Website Redesign Cost?

You need to consider various factors to identify the cost of a website redesign. A web designing services cost can range from a few hundred dollars to $70,000.

How Can SparxIT Help You with Your Website Redesign Needs?

As a prominent web design and development company, SparxIT can assist you with your website redesign needs. Our experienced team of designers and developers will work closely with you to understand your goals and create a website that meets your specific requirements.

We offer affordable pricing packages for website redesigns, with costs varying depending on the scope of your project. Our team can handle everything from simply refreshing your site to a complete overhaul with custom designs and functionalities.

In addition to our redesign services, we also offer ongoing maintenance and support to ensure your website stays up-to-date and secure.

We also have a proven track record of successfully revamping websites for high-profile clients, such as Hisense – the official sponsor of the FIFA World Cup 2022.

SparxIT takes a holistic approach to website redesign, incorporating content, user experience, and conversion rate optimization to create a valuable asset for our client’s businesses.

Frequently Asked Questions

• Should I hire a freelancer or a web design agency for my website redesign?

The decision to hire a freelancer or a web design agency depends on your budget, project scope, and personal preferences. Freelancers may be less expensive but may not have an agency’s resources. On the other hand, agencies may offer more comprehensive services but at a higher cost.

• How long does a website redesign usually take to complete?

The time it takes to complete a website redesign can depend on factors including the design’s complexity, the website’s size, the level of functionality required, and the type of CMS used. A simple website redesign can take a few weeks to a few months, while a more complex redesign may take several months.

• Will I have to pay ongoing maintenance costs after my website is redesigned?

We provide ongoing maintenance and updates to ensure optimal performance and security. Ongoing maintenance costs can vary depending on the level of support required but should be factored into the overall cost of a website redesign.

• Can I keep my existing website content when redesigning my site?

Your existing website content can be migrated to a new design. However, some content may need to be updated or optimized for the new format.

• What should I look for when hiring a web design company for my website redesign?

When hiring a web design services provider, it is crucial to consider factors such as experience, portfolio, pricing, communication skills, and customer reviews. It is also recommended to clearly understand the project’s scope and the timeline for completion before hiring a professional.

The post How Much Does it Cost to Redesign a Website? appeared first on Sparx IT Solutions.

If you are a business leader, you would want your mobile app to navigate the users better through the interface and create an interactive user experience.

The mobile app design industry is vibrant and growing fast.

The global mobile app industry worthed $230 billion in 2020 which is projected to reach $613 billion by 2025, as per the statistics on Statista.

Among the most popular mobile applications we use today are the ones that have an impeccably user-friendly UI/UX. The goal is to design a mobile app that stands out to a diverse audience looking to cater to a wide range of benefits from these apps.

This blog post will focus on discussing the key pillars of the mobile app design process and the market as a whole.

Why Is Good App Design So Important?

If you have a mobile app idea, the best time to discuss it with a mobile app development company is today.

To make your mobile app more useful and understandable to your audience, you need to create an aesthetic and appealing design.

We can cut it short by saying that mobile app design can make or break success for you.

When you design, you focus on three important things that define a mobile app’s success;

1. How do the app users feel while using your app?
2. For what reason, can your users use the app several times in a day?
3. Can your existing app users refer your app to their friends and knowns?

The one common answer to all three questions mentioned above is an app design that comprehends the diverse demands with more intuitive and inclusive design elements.

A good design is not only about how your app looks but also about the user experience.

You need to ensure that your app is easy-to-use and fast. It should not distress the users with non-avoidable and irrelevant popups.

Consider this example.

Push notifications are often considered an irritating marketing design element. However, the same app users would choose to receive news notifications, live scores of a sports match, and new releases on Netflix.

The key is that you need to put relevance with your app idea on the table. An interactive app design is a nice way of doing it.

What Is The Difference Between Web Design and Mobile App Design?

The difference is evident in their names. Web design is for web applications whereas mobile app design is for native, hybrid, or any cross-platform mobile application.

While designing a website, you focus on different elements such as;

1. If your navigation is nice enough so that users can quickly locate the content they want to see.
2. And, the website design plays a crucial role in setting page loading speed right to the needs.

While designing a mobile application, we focus on;

1. Screen gestures that enhance the user experience of the application.
2. Functionalities that identify unique design patterns and engage in a comfortable experience in different functions.
3. Less input, more work. A good app design reduces the user efforts and cognitive load by allowing more buttons, images, icons, and other informational components in the app design.

Types of Mobile App Design

Do you have an app design inspiration or want to create a completely new design?

You might hear the same question when you reach out to a mobile app design company with an app idea.

Time for your questions;

• Why do they ask?
• Do we have any options?

Yes, there are two types of mobile app design services you can avail of.

Native App UI

Native app UIs are designed considering certain design principles followed by the platform. Such mobile app UIs engage in a native user experience as per the local operating system that the mobile app runs on.

Developing a native UI can be easy, fast, and cost-efficient. However, such designs cannot be as appealing as a custom mobile app design. Since the mobile app design agency is bound to design with a limit of principles defined by the platform, designers may have to limit some features.

Custom App UI

Custom app designs can be native or completely personalized accordingly to the client’s requirements. Such a design approach provides app designers the liberty of putting anything out of the box in the mobile app design.

The custom app design can include unique styles and illustrations that magnify the user experience and enhance user engagement.

Creating a custom mobile app design can be costly and may require a broadened skillset to meet the extended user demands.

Custom design can be unique and may feature more non-typical design components.

How to Design a Mobile App

You are well aware of how important a good mobile app design can be for your business’ success.

So, how to get started?

Let us break this down into six steps;

Planning

It all begins with a master plan.

Your mobile app ideas need proper planning. A good app design is a part of the process.

Hiring an app design agency can help you begin developing a mobile app that stands out to an extensive audience.

Research

Design research helps app designers to take the right inspiration for their projects.

Professional app designers can utilize their expertise to create an interactive set of design elements and turn it into a fully-fledged app idea.

Specification

Before you get into the technicalities of the app design process, it becomes crucial to finalize the design specifications to be considered.

Build a prototype

With clear specifications, proper planning, and in-depth design research, you can create a prototype.

The mobile app UI/UX designers can consider using this prototype to design your product.

Also Read | Difference Between Prototype and MVP

Passing the project to developers

Once the UI/UX of the application has been created, app designers can hand over the product to the app developers to make it a functional and operational product.

Top App Design Examples

A variety of app design projects has inspired the adoption of modern design techniques.

Different mobile app types may expect the designers to implement unique app design strategies to engage in a rich user experience.

Utility Apps

Utility apps focus on an impactful resolution of certain limitations that exist in the present service model. These apps are used by a common audience that may use these apps for general-purpose tasks.

With such an extensive audience, these apps need to engage in a lightweight design that is simple to access and adapt in a complex mobile app development process.

Lifestyle Apps

From fashion to fitness, lifestyle apps allow the app users to improve their day-to-day life patterns with the help of a digital guide as smart and dynamic as a compatible and capable mobile application.

Navigation Apps

Apps like Google Maps have been an incredible tool for helping commuters reach their favorite destinations.

These apps are used by normal commuters to professional drivers. Thus, it becomes absolutely necessary to keep the design highly interactive.

On-Demand Apps

The on-demand apps like taxi booking apps, food delivery apps, courier delivery apps, and more, help a diverse audience to pursue their demands through a fast and feasible digital medium.

Also Read | Comprehensive Guide to On-Demand App Development

EdTech Apps

As time passes by, the EdTech apps are helping millions of learners learn their favorite subjects at their fingertips. These applications are transforming the landscapes of conventional learning with their advanced technological capabilities.

EdTech app design should focus on the needs of both educators and learners.

If you are planning to create an app like Byju’s, you must create a prototype that takes inspiration from this leading eLearning app.

Entertainment Apps

The entertainment app category is broad and diverse. You can develop both video and audio streaming apps where app owners produce and deliver content. The entertainment app development industry is going big and showcases an increased possibility for more dynamic technological adaptations.

Gaming Apps

Gaming apps feature high-quality graphics. These apps are developed using an advanced tech stack that includes conventional libraries, frameworks, and native platforms alongside the utilization of futuristic technologies like Blockchain, Big Data, Artificial Intelligence, Augmented Reality, and Virtual Reality.

Finance Apps

The finance app market goes with the increasing utilization of decentralized technologies like Blockchain and enriches transparency and democratization of assets.

Healthcare Apps

Healthcare applications are transforming the accessibility, availability, and affordability of healthcare services. Patients can now have detailed consultations with their caregivers and even receive the necessary accessories using an interactive interface.

News Apps

As per the statistics available on ThinkWithGoogle, an average user spends 31 minutes every day using a news app.

In a news app, users read or watch news broadcasted from different platforms. It can be available in different formats such as video, text, and even audio.

How Much Does It Cost to Design a Mobile App?

Cost of mobile app design is among the primary project queries any mobile app design agency would receive from their clients.

Mobile app design costs can vary depending upon several parameters such as;

• Type of services
• Vendor’s hourly charges
• Geographical location of the app designers

The mobile app design cost varies depending upon whether you are hiring a freelancer, or an app design company, or outsourcing a team.

Different service providers may charge differently. It can be either material or time-based hiring.

It may cost anywhere from $25,000 to $100,000, $30,000 to $50,000, $5,000 to $15,000, and $5,000 to $20,000 to hire an inhouse design team, design agency, outsourcing company, and a team of freelancers, respectively.

Region-Wise App Design Costs

These cost ranges are tentative and may vary post comprehending the real-time project needs. It is best recommended to connect with a team of app UI UX designers and get a precise cost estimation.

Also Read | How Much Does It Cost to Develop a Mobile App?

Conclusion

With an increasing mobile app userbase, the app design market is set to boom faster in the upcoming times. If you are an aspiring business leader, it can be your call to ideate and create a mobile app design that not only appears more users but also brings more customers to the community.

In any mobile app’s success, the journey begins with a good UI and ends with a bad UX. Make sure you do not become one of such instances.

Invest smart. Design smart. Build smart.

Stay tuned!!

The post A Comprehensive Guide to Mobile App Design appeared first on Sparx IT Solutions.

Do you know you must ask this question after every few months? Why? Because technology and trends change constantly. What worked last year may not be the right fit in the current market scenario. What was grabbing people’s attention yesterday may not be working anymore. Entrepreneurs are advised to stay aligned with the ever-changing tech innovation.

Since every business operation is taking place over the online realm, it is compelling to incorporate the latest web design trends. If we talk about last year, it brought a surprising change for all of us. We all have witnessed drastic changes in every sphere of life, and digital platforms are no exception. COVID-19 has forced everyone to adopt a new lifestyle.

Similarly, you need to follow the latest website design trends to prevent your online store from degrading and losing the customer’s attention. Read the below points to know why web design services are essential and why you need it?

• 75% of users judge a company’s credibility according to their website’s visual design.
• While talking about healthcare websites, 94% of users’ first impressions were design-related.
• You only have 50 milliseconds to leave the first impression of your site.
• Approximately 38% of users will stop engaging with your website if it fails to deliver an engaging and quality layout.

Also, multiple reasons prove that a great web design is imperative for your business growth. Before we proceed, why not have a short discussion about why having an aesthetically pleasing website design is a must:

• It sets the first impression
• It aids your SEO strategy
• It builds trust and enhances customer engagement
• Your competitors are doing it
• It creates consistency
• It is the best way for customer service

The stay indoor and social distancing new-normal has increased the demand for online services. The significant challenge for businesses is to make everything available online. Every business domain was required to hold a strong online presence to meet the customer’s requirements. Companies were forced to renovate their online store and follow the new way of business operations.

In this blog post, we will highlight the latest visual and functional website design trends. These innovative website design trends are a must-have for your next website development project.

Earlier we posted a web design guide which also included a section where we mentioned some of the trends but here we are going a step ahead and exploring the know-how of the latest developments in the process.

Not in the current scenario, but the highlighted trends will be the biggest hit in the next couple of years. So without wasting time anymore, let’s come straight to the points.

Keep Your Eyes On The Upcoming Web Design Trends for 2022

Dynamic Content

Think like a consumer! As end-users, we wish for relevant and accurate information for the products and services we are looking for. A website that can potentially deliver dynamic content has the maximum chances to experience great customer engagements and high conversion rates. But, what do you understand about dynamic content exactly? It is a set of data or information in the form of visuals or text that shows to consumers according to their demographic area, browsing behavior, and area of interest.

Voice-activated Interface

Oh, how can we forget! Voice recognition has gained a complete spotlight. Instead of typing long search queries, people are more likely to use voice assistants for internet browsing. Why not? After all, it saves their time and delivers quick and accurate results. Ensure that your website can talk to the consumers and help them to what they are looking for in no time.

Accessibility and Availability

It is the 21st century, a highly developed era. Today, people are not ready to wait or waste a single second of their lives. Providing easy accessibility is a must for user’s convenience. If we talk about uniquely-abled people, making it effortless for online information browsing becomes imperative. Next-generation websites are required to put the main emphasis on availability and easy accessibility that caters to almost anyone.

Micro-animations

In the past few years, videos have taken center stage in the website design process. No, please don’t get me wrong; videos are still the best way to make your website interactive. But, why should you avoid adding big-size videos? Because it slows down your website. It can impact your website load time that will ultimately maximize the bounce rate.

So, in the coming years, we will see micro animation on the frontline. Micro animations are just short animations with less than 5 seconds of motion visuals. Want to know the most prominent micro animation example? GIFs are already here for you. Micro animation not only keeps your website engaging but prompts web visitors to navigate and complete the goal.

Data Visualisation

Data visualization is a proven approach to display your content. A large portion of the human population pays strong attention to appealing visuals as compared to text. Also, many of them believe in statistics based on the latest market survey. Try an eye-catchy and meaningful visual that grabs the user’s attention instead of placing the bulk of data in text or numeric format.

Keep it Mobile Friendly

It is not surprising that smart mobile phones have become the go-to device of every individual. Since the inception of smartphones, the use of large computers has decreased. The majority of online users use their mobile phones to access online products and services. Your website must be intuitive and easy to navigate. Simply understand, you need to focus on making your website mobile-friendly and simple altogether.

Virtual Reality

Virtual Reality is slowly becoming a crucial part of realists website design. It takes the users on a virtual tour without moving anywhere physically. It brings an impressive user experience to the table. A tool like 360-degree videos enhances user engagement on the web. Moreover, the combination of AR and VR brings a closer look at real-life objects.

Chatbots

Chatbots have gained massive attention from both tech experts and users. Let’s accept that chatbots are going to stay for a very long time. To remain competitive, you need to ensure that your chatbot-enabled website communicates like a human. Don’t make the user feel like they are talking to a machine. Give them a personalized experience, enhanced conversation, and make them feel connected with your website.

Interactive 3D Elements

Close to micro-animations, 3D elements help users to navigate your website and find their desired information. It simplifies the user’s journey and makes it effortless for them to complete the goal.

Emotive Typography

The term “Emotive Typography” refers to the typing style and design. Ensure that you use words in your web content that relates to the background images and theme. Make the best choice of words and focus on connecting with emotional responses to users.

Scrolling Effects

Apart from parallax effects and horizontal scrolling, web designers are experimenting with new scrolling types, which are as follows:

Long scrolling

• This is often utilized for a single-page website.

Fixed long scrolling

• Combines multiple sections on one page

Scrolling cards

It utilizes a layout that gives the website a look of swiping cards, whether horizontally or vertically.

Frosted Glass Effect

Grids are one of the best website design elements. It brings a great structure to your website and systemizes the web content. In the past few years, flip grids and blocks were the hottest trends in the market. With the growing market trends, we are moving towards the frosted glass effect on the block or inactive grids. It convinces users to open the grid and have a look at the inside face of the content.

Bold Colours

Colors speak louder than words and also have the potential to spread positive vibes. Proper color selection is one of the vital and sensitive parts of a perfect website design. Bold and bright colors are dominating the web design trends. Every color delivers a hidden message and has a specific meaning. It is recommended to do deep research on colors and see which one relates to your brand and defines it well.

How Much Will it Cost for a Perfect Website Design?

Your website is not only an online store where you sell your products and services but a sales and marketing tool for your business. It’s a hub where you can explore more business opportunities. Now, when entrepreneurs are understanding the value of having a scalable and robust website, the overall market for the business website is getting better.

The demand for professional website designers has increased to satisfy various business needs. This also raises a general question: “how much will it cost for a perfect website design?” Well, there is no precise answer to this question as the cost of a website design is calculated by multiple factors. Still, we have tried to answer this.

So let’s know the factors that affect the web design cost:

Design

Say No to boring our outdated templates! It can be pretty complex to find unique and quality templates that reflect your brand and services. It is advisable to create a custom web design as per your project requirements. Opt for website design services to create a customized design plan for your website.

Search Engine Optimization (SEO)

To be on the top of search engine search, optimize your website. You can hire a professional developer who can optimize your website for the targeted keywords. Ensure that your website can perform as per the search engine algorithm. Websites that meet the SEO guidelines can get a competitive advantage.

Content List

All the functional features and web pages fall under this list. If you don’t have the list until now, you will have to hire web designers who can do all the research and create a content list for your website. The reputed website design company will analyze your target audiences, demographic region, and other stats to create a content list.

Usability & Navigation

It is a process of organizing pages and website architecture. Also, it includes clear navigation, formal testing like A/B testing, usability testing, and setting labels for links. The more time a web designer will take to finish these tasks, the easier the website will navigate but, it will also add to the cost.

Mobile Website

These days, web functionality is everything! Today, people are more likely to use a smartphone than desktops. Invest in making your website easy to access on smart devices. Customers should be able to access information smoothly via using different devices. Invest in responsive website design so that it can be easily formatted to different screen resolutions.

Functionality

The website’s technical components like message boards, webforms, and photo galleries ask for a higher cost. You must understand that a website’s features and functionality leave a high impact on overall website design cost.

Cost of Hiring a Web Designer

You can hire a corporate web design company to create a business-oriented website. Hiring a professional and experienced website designer will simplify your website development process and can potentially complete your project on the estimated deadline.

Conclusion

These web design trends are useless if you don’t have a proper design plan for your website. It is advisable to make a thought and create a complete web design plan in your mind. You can follow and implement the latest trends to convert your website design idea into reality.

You can also make a combination of your thoughts and trendy web design ideas to create innovation. Sparx IT Solutions provide remarkable corporate website design services on a global scale. We expect to see a slew of eye-catching and clean websites that enhance user experience.

Our professionally trained web designers help brands to generate more revenue with fantastic website development services. We are always ready to shape your web design ideas into a high-functioning and quality product.

The post A Guide For Latest Website Design Trends For 2022 appeared first on Sparx IT Solutions.

A website is a necessity for every business in this digital era. Having an online presence can enhance business visibility that can take you one step closer to your potential customers. You don’t have to chase down leads as your website will do it for you.

People browse online for products or services before buying, so your website can be your biggest marketing tool.

In 2021, over 2 billion people all over the world purchased goods online. It is clear that the online market is large, and you have a great opportunity to expand your business there.

But, what if your website is not fully functional?

Well, it can damage your credibility and you can lose your valuable customers in seconds. If your competitors are offering a similar service with intuitive web design, your loss will prove their gain. For instance, your rivals offer ease of navigation within their website which you don’t have, this will give them an upper hand in the online world.

What makes a website spooky?

The spookiness within a website occurs when it failed to impress its visitors due to poor functionality. In fact, 60% of users skip those websites that lack features and design. You all have heard this statement multiple times that “the first impression is the last impression”. When a website does not impresses visitors, they leave the website faster.

Now, let’s take a rundown of those spooky factors that can hurt your website.

Slow Page Speed Kills a Website

As per the website load statistics, if an average load time exceeds 3 seconds, the abandonment rate will rise.

You must have come across websites that take time to load. This is quite a frustrating experience because you are curious to know more about the products/services on the site. In the end, you end up closing that website and look for some other websites offering the same services. If your website falls into this category, your business is in big trouble.

An important 1-second stat that you should know:

• 1-second delay decreases page views by 11%
• 1-second delay reduces customer satisfaction by 18%
• 1-second delay cuts down conversion rate by 7%

Cluttered Arrangement Creates Chaos

40% of users are more likely to abandon a website if it appears messy and cluttered.

You all have seen web pages where important tabs are not aligned properly. As a result, it becomes difficult for the users to find the necessary buttons to click, as these are scattered. This frustrates visitors and drives them away from the websites. Ease of navigation is what they look for, so a website should offer this thing.

Lack of Mobile Compatibility Drifts Visitors a part

Did you know that 48% of users get irritated when a website is not mobile compatible? Yes, it is true.

The majority of web users access the internet via smart devices like tabs and mobile phones. If pages are not displayed properly on these devices, they will turn to different mobile responsive websites.

Is your Outdated Website hampering Your Business?

Yes, it is doing so.

When visitors land on an outdated website that looks bad and dull, they form a perception that you don’t care for your online presence at all. This forced them to think that when you are neglecting something important as your website, then you might neglect other service areas of your business as well. So, they will hesitate in doing business with you and your sales performance will be affected.

Credibility will be at stake

Your company’s credibility will be questioned too. If you wish to acquire new projects but your existing website is not up-to-date (full of errors, outdated information), your company’s competence will be judged. The clients will be doubtful whether they should collaborate with you or not.

Your Competitors Will Look Better

A visitor is more likely to leave your website if they find offered information not relevant. If in case, your competitors’ site appears better and informs properly, they can trust it faster. With this, you will lose a potential client because your competitor is looking superior to you due to updated web design.

What are the features of a good website?

For making a website spook-free, it is necessary to shed off your old web design and get a website bestowed with a rich feature set. Having the below-mentioned traits can remove the spooky factor from your website.

Mobile Responsiveness

Today, more and more people use mobile phones to browse things online, creating a mobile-optimized site becomes important. Having such a website you can drift heavy traffic towards your website which further leads to a higher conversion rate.

As per the recent statistics, 50% of eCommerce revenue is generated from the mobile platform. This figure makes it clear that half of the population prefers shopping from their smartphones.

Effective Navigation

Clear and concise navigation can improve the site’s effectiveness. The visitors should find the information that they need with no hassle and frustration. The CTA (Call-To-Action) buttons should be put in noticeable spots that they can easily search. A clean and minimalist design wins the heart of the users compared to a cluttered one.

According to a recent study, it has been found that 70% of small business websites lack in CTA within their homepage and website. That’s the biggest mistake that they commit, as these buttons direct users to take the desired action, increase conversion rate, and help in attaining a website its set objectives.

Fast Load Time

People are more likely to lose patience when a website takes too long to load. Appealing graphics and quality content is useless if a site’s speed takes a toll on its potential to deliver content speedily. Many factors affect the speed that including the number of graphics, server speed, traffic, etc.

52% of online buyers admitted the fact that a swift page load time helps in building the site’s loyalty. People prioritize business with fast websites over slower ones.

Good User Experience

The success of a website depends majorly on usability and functionality. An attractive website is not useful if it does not offer an effective user experience. The UX is basically how a user feels while interacting with a system, so a website should have the quality to deliver an amazing user experience.

50% of users admitted that a bad user experience will make them lose faith easily in the company.

Browser Compatibility

Many businesses often overlook this factor. But, this is not good for branding and brings a bad impact on website usability. Checking a website within the most popular browsers for ensuring everything is displayed properly. The popular web browsers are Google Chrome, Safari, etc. on which you can check for the site’s consistency.

Relevant Content

It is useless to put content on a website that is not relevant to the users. For instance, you can’t add job posting on the eCommerce site. The eCommerce marketing website should include content related to tips for effective eCommerce marketing and other useful information related to this industry.

Every entrepreneur looks for a way to maximize business revenue. Apart from looking for different business tactics, look at your website. Is it appealing? Is it attractive enough to grab users’ attention? A well-structured website holds the power to boost your sales and multiply your ROI in seconds. An attractive website can make a strong customer relationship and increase your brand value.

How can an appealing web design maximize your revenue?

Below are some points which will help you to understand how an attractive Web Design can generate revenue.

Responsive Design

This is an initial step that takes your target audience closer to you. A responsive design allows users to access your website through mobile. Basically, responsive designs are the best fit even on small screens. Due to the maximum number of mobile users, any website must be mobile optimized to avoid scrolling and zoom-in or zoom-out. Availing professional Website Design Services can get your desired web design that will no longer haunt your users and maximize your transactions. Hiring a web design company can benefit you with graphic designing and Logo Design Services as well.

High-quality Visuals

Focus on attractive visuals. Like images for your products or any banner image in a high dimension quality will attract the audience. It enhances the user experience and brings possibilities for maximum conversions. You can hire a Web Design & Development company for a well-structured website with organized navigation and eye-catchy content and visuals. Hiring a Web Design Company will connect you with tech experts who are well aware of trends, user intents, and market demands that deliver the best possible solutions.

Incorporate Upselling

How often will a salesperson upsell your business? Why don’t you let it be done by your website? Upselling is 20X faster and more efficient than cross-selling on the website. Let your customer know about the multiple offerings by your organization as it will enhance brand value too. For a productive and high-performing online store, you can hire a company offering eCommerce Web Design Services that develop your business solutions as per your requirements.

Get Better Sales Conversions

Focus on the buyers’ journey. You can emphasize on delivering more education and informative content and through deeper-funnel-offers. Creating an inbound sales strategy by prioritizing the need and goals of individual buyers will guide users in the decision-making process.

Clear CTA

A messy website with dull content, color, and themes will increase the bounce rate. Hire a Corporate Website Design Company or avail B2B website design services for your business solution that can design your website with all the matching requirements. CTA plays a lead role in converting your visitor into potential clients. Make sure it is clearly visible and placed in the right position so that it can encourage visitors to convert.

All these features contribute to a fully functional website. Does your website have all the above traits? If not, then you should get in touch with the Sparx team to get them added on your website.

Say Goodbye To Your Scary Website Design By Choosing Sparx

Do you need to revamp your existing website? If yes, you have hit the best spot. Sparx IT Solutions is a one-stop destination for your purpose. This Halloween, we are offering you an amazing chance to get rid of your spooky website by opting for our web design services.

We understand that good looks are important for a website’s success. Additionally, its features and functionality equally matter a lot for enhanced performance. That’s why we put extra attention on the website’s aesthetic appeal and incorporate features that will make your website stand out from the rest.

One thing is for sure, with us, you will get your hands on a website that will help you in getting 10X more conversions. So, if you don’t want each day a Halloween celebration with your spooky website, choose our web design and development services to reap astounding results. We assure you that our website design creation will give your visitors goosebumps from its first glance.

The post Give Your Visitors A Good Scare This Halloween With A Flawless Website appeared first on Sparx IT Solutions.

Alongside the ceaseless growth attained by eBay through the years, there might be your own business objectives to develop an online marketplace. Thus, I shall provide you adequate information about developing and managing your own eBay-like marketplace from top to bottom.

What Makes eBay & Etsy Stand Among the World’s Best Marketplaces

With millions of vendors selling their products to customers across the world, eBay can be a real inspiration for those wanting to create a marketplace that grows, sustains, and evolves. The reason why eBay is still competing hard with other contenders in the market such as Amazon, Alibaba, Walmart, etc is that it is still evolving. It is adopting new user-friendly features and processes.

Some users who have migrated from other marketplaces consider eBay more simplified, easier-to-navigate, wide-scale customization, and personalization of the product listing. Coming to the interface, the look and feel of eBay the marketplace is more colorful and appealing. It engages many users to the platform and makes them leave the site after checking out the products of their choice.

The leading marketplace platform launched its valet services to help its vendors with the facility where your products not getting purchasers are handled by professionals at eBay who would help you to find a seller. In this direction, items’ pricing is lowered gradually till it does not get a buyer. Moreover, eBay can add descriptions and answer buyers’ queries on forums.

Must-Have Characteristics of eBay & Etsy-Like Marketplace

If you are willing to create an online marketplace like eBay, you should understand the popular, well-recognized, and foundational characteristics of the marketplace.

• Open-source

Open-source marketplace means more flexibility, more agility, speed, and ability. In general, by making your application open source, you make its code freely available. It is generally considered that open-source platforms make it easy to integrate third-party features. There are several options when it comes to security, personalized features, and customization in marketplace development.

• Multivendor

A multi-vendor platform allows a marketplace to enable multiple vendors to use their platform. It is the most used type of online marketplace. Businesses can create their own storefront on the platform with the admin’s approval and add their products afterward. It provides businesses a layout where they can customize the elements like search filters and categories.

• Withstanding high loads

For any successful marketplace, it is important to get more customers and sustain the user experience. It means that there should be no impacts on the functioning and internal process of the process. The marketplace should be capable of dealing with from thousands to even millions of customers.

• User experience

With features like easy-navigation enabling a rich user experience, a marketplace can become a go-to choice of the vendors using the platform. A high-scale user experience allows the users to list their products with ease. Such a property enhances the security of the platform to the maximum extent.

• Smart content delivery

Delivering the requested content with immediate and precise responses is what every successful online marketplace needs. To engage in the speedy transmission of content, developers can use a content delivery network (CDN), a distributed network of data networks, and proxy servers.

• Streamlined site design

To keep your interface personalized as per your users’ expectations, you can consult developers with an apt understanding of scripts, designs, and user experience. From adding user-friendly navigation tools to choosing relatable themes and templates, you can engage in a design best-suited to your needs.

• Mobile app

Having a mobile would increase opportunities for a marketplace. It brings the business closer to the audience. Getting a place in your customers’ pocket is a crucial advantage a marketplace can leverage over its contenders.

Top Features to Include in Your Marketplace Based on eBay & Etsy

To make your marketplace count and gain a competitive advantage, you should ensure including the main features consist of eBay & Etsy. Here are the prime features you should include in your eBay & Etsy-like marketplace.

• Security & Authorization

A leading company would always focus on developing a marketplace with next-level security standards. From user login to dashboards and secure payment checkouts, a marketplace should comply with all the security needs of the users. The more secure your marketplace seems to users, the more credible you become in their eyes.

• Product Catalog

Easy inclusion of new products and their maintenance is the WordPress web development trend any successful marketplace would not want to compromise on. A complete and appealing product catalog is the need of the development plan for a well-functioning and user-friendly online marketplace.

• Inventory Management

To escape untimely stock-outs or overstocking, developers create compatible and rich-featured inventory management tools. The objective of these applications is to engage in easy and centralized management of all products listed on respective vendor accounts.

• Reviews and Ratings

It is always necessary to showcase a credible image of your platform to the customers. The advantage of allowing your customers to post reviews and ratings would provide you a way to understand the areas of improvement in your marketplace. It makes your platform more credible and interactive to the users.

• Product Search

Though it may seem a small or common component of any website or application, it plays a crucial role in engaging the visitors right from the front. It helps users to filter or reach desired product pages listed by the vendors interactively.

• Wishlist

A customer likes a product but does not want to purchase it at the moment. In such a case, they can put the products into a wishlist so they can review the product when they are ready to purchase it. Also, the products that were out of stock, can be put into the wishlist and get notified whenever the product is in stock.

• Support

To help customers find resolutions to the issues related to the product and the platform, you can include a 24/7 helpline or an interactive bot to manage the complaints registered.

• Reports & Analytics

Admins can review the insights related to sales, purchases, and traffic. The main objective of having this feature is to review the results of the efforts put in by the professionals to make your application stand out.

• Fast & Easy Checkout

Hassle-free checkout experience may not be noticed when a customer completes the order but it is surely be noticed when it has concerning obstructions in there. Thus, it is inevitably an important feature to focus on while creating your marketplace.

• Promo codes & Gift Cards

Including gift cards and coupon codes always help you engage in more customers. It provides you a way to gain a competitive advantage over what your contenders offer.

Platforms for Developing eBay & Etsy-Like Marketplace

There are plenty of options you might be offered from the website development company you have chosen to develop your marketplace. However, it is always the best approach to have an understanding of what these options are prior to sitting in front of techies. You can understand the technological and business prospects of the technologies or platforms available by yourself. It will simplify and enhance the interests of both parties discussing the marketplace.

• Wix Shops

Wix provides businesses with a set of plugins and tools to create a fully-fledged marketplace. They can create appealing online stores to interact with a versatile audience. You can add individual product pages using the platform. An eCommerce website development company can help you leverage the best of this platform.

• WooCommerce

It is a WordPress eCommerce plugin that helps a WooCommerce development company to include appealing themes and templates. With hundreds of extensions and thousands of plugins, WooCommerce development services have become eCommerce developers’ choice for any WordPress development services provider.

• BigCommerce

Among the most popular eCommerce platforms, BigCommerce has earned a name in the field of marketplace development. Its rich-featured apps and integrations have helped the developers to create a marketplace that stands out.

• Magento

Magento eCommerce development services are widely known for their dedicated eCommerce features. The platform has been the key technology behind the success of some of the leading marketplaces in the global market. With its versatile range of themes, templates, and eCommerce extensions, any Magento development company has been a prime choice for clients.

• Shopify

Shopify development services comprising multi-vendor marketplace plugins have enabled businesses to migrate their eCommerce websites to the fully-fledged marketplace where admin can add vendors. These vendors can add products using the expertise of a Shopify development company.

• PrestaShop

It is a leading name in the eCommerce market. PrestaShop development services providers have gained wide popularity for using premier marketplace builders and eCommerce modules. It has several automated tools that simplify the user experience.

Take These Steps for Developing eBay & Etsy-Like Marketplace

Now that you know the features and characteristics of your marketplace, it is time to learn the steps you can follow to create your own marketplaces like eBay and Etsy.

It is considered the best approach to have a development plan before reaching out to the developers. It helps you to be skeptical about things.

Let’s have a look;

• Know Your Niche

The first significant thing to do before availing of eCommerce website development services is to know what niche you want to target through your platform. Choosing a niche for your marketplace will help you utilize the best-suited business model to meet your business objectives.

Today, when we see Amazon doing so well as a marketplace, we consider it of a general niche. However, it was started with a single niche of books.

• Set Up Monetization Models

To provide the vendors different ways to make money through your marketplace, you need to adopt several monetization models. The top three monetization models include commission, subscription, and listing fees.

The vendors may pay a small amount fee to avail the services of a marketplace platform. To justify the amount paid, the marketplace ensures to provide them complete support to help them sell their products.

There can be product listing features and relationship management tools to indulge in a smooth and flexible process.

• Define Your Priorities, Vendors, Or Shoppers

While developing your marketplace, it is significant to define your priorities. It means that you should understand whether your marketplace indulges in features that would be more useful for the vendors or shoppers. However, it is evident that you cannot overlook either of them.

Like eBay and Etsy, you can keep your marketplace’s arena compatible for vendors. They provide the features that help the vendors gain maximum results. It never means that you can demean the expectation of the end-users because even the vendors would not want a marketplace that does not engage in or help their customers.

• Choose an eCommerce Platform

There are plenty of platforms to choose from. You being a business professional would have to choose a technology platform that is efficient, effective, updated, and budget-friendly.

It depends upon your own consideration of different platforms and your priorities. I have mentioned six top platforms you can choose from to develop your marketplace. However, it is also a good practice to discuss and compare all the platforms in brief with the web development company you hire.

• Set up Theme and Customize Design

All the platforms included in this blog provide thousands of themes and templates. When it comes to creating an eCommerce website, you might consider the web design services being the only factor. Whereas, to develop an online marketplace like eBay and Etsy, things may be a little more complex.

You do not only think about the design but also the scalability. You may have to include various product pages on your marketplace so you need to choose a theme or template that can cope with versatile website design services options and views.

You cannot make it centralized on a single color orientation as it may restrict the flexibility to adopt new pages of new product page design orientation in the future.

• Add the Features

Since we are idealizing eBay and Etsy, I added the prime features of both the platforms combined. Developers can include these features by creating native code or integrating their respective APIs available.

If you are consulting a WordPress development company, you can focus on including features that seem important to you but were not included in the beginning.

Features may help you determine the scope, budget, and applications of your project. The aim should be to create a high-class marketplace that is personalized to the versatile needs of the users.

• Integrate Payment Methods

Payment integration is one of the most crucial components behind the success story of a marketplace. It provides your user with a realization of simplistic solutions they would be leveraging through your application.

You might be using different platforms to develop your marketplace but that thing keeping all of it relevant is the availability of options you offer to your customers.

• Upload The Products

The next step in the marketplace website development process is to engage in an easy, fast, and hassle-free uploading of products listed on your website. The developers may utilize different approaches to offer you a light-weighted yet interactive platform to keep your audience up with your project.

You can utilize the product listing functionalities of any of the platforms listed in this blog i.e. Magento, PrestaShop, WooCommerce, BigCommerce, and Shopify.

• Enable Product Inventory and Shop Settings

To keep your product records up-to-date with the processes, we utilize product inventory and shop setting as a prime factor in the process. We utilize their rich-featured tools to interact with the needs of your versatile clientele of different industry backgrounds.

There can be different filters, look and feel, or orientation, so keeping things dynamic, we never compromise with the scalable characteristics of the platform as a whole.

• Test Your Marketplace

Once we are done with development, we tend to test the functionalities, experience, and results of the application developed.

We utilize 360-degree tools to keep up with the needs of our customers and generate maximum business outcomes. With such an approach, we tend to detect and rectify the bugs and errors that exist in the marketplace and come up with the most viable business results.

• Launch

After accomplishing all significant steps in the process of development, we step forward to the launching of our online marketplace like eBay and Etsy. Alongside the size of the project, we consider technical expertise and another crucial factor to market a marketplace.

It becomes significant for every member in the process to understand what the marketplace will do and what its outcomes can be like. The main purpose of the marketplace is to align with the goals of the vibrant audience spread across different industry domains and a large number of customers.

This can be your thought process before you launch your marketplace as a fully-packaged business application.

Planning the Budget for Your Marketplace Like eBay & Etsy

To develop a marketplace like eBay & Etsy, we consider factors that define the estimation of website development cost. These factors include basic to advanced features, experience-level of developers, tech stack, customization, etc. Post-development, your website marketplace may require maintenance and promotion.

Before you get a development company onboard, it is considered the best practice to create a budget plan for respective elements of the estimate. It is the reason why you may realize variations in the cost of developing a marketplace from company to company.

What Statistics Say

• eBay was the most popular online marketplace in 2020 with an overall seller rating of 6.53 on a scale of 10. (Statista)
• 37% of the online shoppers prefer to shop on an online marketplace repeatedly. (Statista)
• The net income of eBay increased from 8636 million USD in 2019 to 10271 million USD in 2020. (Statista)
• 56% of Amazon marketplace sellers were selling their products on eBay in 2019. (eMarketer)
• With an increase of 6%, the number of active buyers went up from 174 million in 2019 to 185 million in 2020 Q4. (Marketplace Pulse)
• 81% of sales on Etsy are by repeated customers. (SaaS Scout)
• Etsy has 81 million active users. (Expanded Ramblings)

Conclusion

Developing a marketplace is a task that requires a versatile viewpoint so you can consider the challenges and upgrades. The objective of this guide was to help you understand the most significant and complex subjects of the content. You can view our website development guide to comprehend the basics and technicals of marketplace development.

There are ways to do your own research on things. From budget plan to tech stack, you can analyze everything over the internet using the resources available.

The post How to Create an Online Marketplace Like eBay & Etsy? appeared first on Sparx IT Solutions.

Nobody wants to carry a big desktop or measure a long path to get needs fulfilled. Every next entrepreneur in the market is looking forward to hiring a website designing company that can create a lead generating web design. People are more into using mobile phones. They expect to get their required information served on their fingertips. The ultimate reason for creating a web design with a lower bounce rate and higher conversion count is to make it mobile-friendly.

When you hire web designer make sure he is crystal clear about the goal of web design. The developers must be focused on creating a website that behaves according to screen resolution, platform, and business goal orientation. It is practically needed to have one design for different devices and screen resolutions. Keep in mind that a website that generates huge traffic be at the top of the Google ranking. Nothing is more attractive than a user-friendly website.

Interactive web design can maximize revenue generation and also provides a great user experience. First, let us know about some interesting facts of web design that shows how it can impact your business and user experience:

Your website is far more than a shop window for your business. Businesses are getting so much to explore in online gleam, whether you are an e-commerce, b2b, or b2c business holder, your company needs a site that can be a long last source of lead generation and conversion. The business has nothing to do without a website. Are you thinking why I sound like a one who is “website obsessed”? Why am I giving extreme importance to web design services? Here I will be answering all your questions. Let’s know about what are those factors which help your business to grow online:

Benefits of an Effective Web Design For Your Business

Establish an online presence
If you have a physical or home-based business location then having a website will provide a digital storefront for your business. The online business promotion will undoubtedly increase your customer reach and result in great revenue generation. Having an online store will legitimize your business by providing a reference to your target audience.

Boost brand awareness
Using a website as a tool to provide information is a great idea. Whatever services or products you are selling, a website will serve all the relevant information to the users instantaneously. It will not only save your time but also provide ease to the users as all their required details will be available on their fingertips. An online introduction to your brand is a way to increase your customer reach.

Increase Sales
Online business stores are not time-bound. Both Entrepreneurs and users are not required to look into the market for estimated timings. The website works for you 24*7 even when you are not physically involved in your business. It gives users a major comfort of shopping any time they want which somehow results in drastic sales increments.

Maximize Lead Generation
An appealing business website holds tremendous power to get you maximum leads in a short interval of time. The end goal of any business is to generate leads and revenue growth. You can accomplish your goal by putting up your business right in front of people who are looking for your services and products.

Conversion Rate Optimization (CRO)
In internet marketing, a convincing website provides smooth navigation to users. It tracks the action taken by the users and stops them to complete the desired goals. Web design services provide interactive web design to optimize the conversion rate for your business growth. You can say this is the primary reason why business owners have a hunger for highly professional websites. It is a door to welcome their visitors and convert them into a regular customer.

Trust Building
Websites give a face to your brand. Today, every user does prior research before taking any service or products. Adding a portfolio with details about your business on the website will help users to know about where you stand in the market. They will be able to decide whether they are going with a worthy or worthless service provider. Your website should be a storyteller of your business. You should hire a website designing company to design a website that creates a bond between your brand and users.

Why does user experience matter?

A website with less user interactive design will no longer sustain in the online environment. Yes, because the user experience is related to how users grasp your site. UI/UX is specifically important for user’s retention and provides them a positive experience. Check out the below-mentioned factors which define why it is mandatory to have great user experience:

Increase ROI
Every business is aimed to earn money. The success of any business can be measured by its profit figure. Your investment should be made by considering the user’s point of view, high demands, and requirements. A website with satisfactory user experience can give a considerable return on investments.

Positive Reputation
“Your customers won’t love you if you give bad services, your competitors will” by Kate Zabriskie. An online business environment is a highly competitive world on its own, and it gets more challenging when your business niche is not unique. Convenient user experience design, clear navigation, minimum load time, and other elements that contribute to great user experience comes under priority. All these factors will be responsible for the positive feedback across platforms for open discussions like Quora, Forum, and social media sites that build up a positive reputation for your business.

Strengthen Your Market Demand
Don’t let your brand leave a negative remark in any individual’s mind. People have conversations to share ideas. Single satisfied users can convince next coming users to convert into your client. This will not only increase your brand promotion but will also increase your demand in the market.

For investors, we strictly recommend proceeding with a web designing company that is deeply involved in providing high-end web design services. There are various web design inspirations in the market that will help you out in creating a successful website. In this blog, we will also discuss what is the next big thing and future trends in the market that contribute to the extra-ordinary user experience design.

Now let’s cover the most critical area in website design which is “Web design trends”:

Word “trend” cross your mind? What do we call trends? The pattern which is running currently in the market? Or something which is most appropriate for your business? Let me tell you a very minor thing which creates a major impact. Web design trends constantly change in accordance with the business needs in the market. In the nearby 1990s, the first website came into construction and designers try to find out how the website looks. The entire site was based on text with minimal images without any real layouts for an alternative to your text.

Tim Berners Lee launched a website in 1991 which consists of texts and links. The site was all about giving information for the World Wide Web. Later on, HTML, CSS, introduced in the market with advanced structure, theme, and functionality. Now, the year 2020 gives room for inspirational web design trends. Let us have
a detailed discussion about Latest web design trends:

Minimalist design
The prime focus for minimal web design is to establish the excessive features and gimmicks to serve the precise information for the targeted audience. Minimalism is an art of taking away any complexity involved in reading and navigating the website. It adds value to your website by adding precision and
relevant brand information.

Inspired colors and typography
The web design service providers declared color and typography as the central stage for interactive website design. These two factors have strong visual strength expressiveness which increases user engagement.

AI technology
Artificial Intelligence (AI) can be considered as the future of web design. AI is offering advanced usability and user experience by automating the web design and development. Leading business giants like Adobe, Firedrop, Squarespace, Bookmark, Wix are already involved in AI for a strong online presence. AI’s latest intervention has enabled designers to create UI/UX ultimately more human.

3D models and implementation
3D web design models are the new frontier for advanced business sites. 3D models take a room to make the design more realistic and presentable. It acts as a wow factor in terms of visual and compatibility. The 3D model was launched in 2011 to eliminate the plugins and render 3D graphics with a compatible browser.

Focusing users interaction
Maximum user interaction is the focal point in the latest web design trends 2020. Focusing on different criteria for targeted users like age or any user with any physical disability, the new web design trends follow advanced modules and features. Adding audio video is one of the major parts to let the users understand your business message who cannot read or who don’t have time to read long text. To maximize the user interaction it is mandatory to serve advanced features to serve different types of potential customers.

Accessibility factors
The accessible website introduced to eliminate the barriers in the tech world. Accessible websites are designed to serve users with any type of physical disability. The accessible website is designed to serve all people whatever their ability. The accessible web design encompasses disability factors that badly affects web accessibility including:

• Visualization
• Auditory
• Speech
• Neurological
• physical
• Cognitive

Privacy and protection measures
The website security breaches are not desperate to steal your data or web layout but to use your server, or set up a temporary server to dissolve illegal or infected files. Using HTTPS, Validation on server and browser both sides, protection against cross-site scripting (XSS), keeping software updated are some basic security hacks. Additionally, it is suggested to change the default configuration setting during a particular interval of time, proper password management, continuous monitoring, and deploying firewalls.

Creativity and customization
Modern design, set of codes, grid layout, and real photo selection is the path to create a creative web design. A customized website talks directly to the customer without any glitch. Smartly structured and easy to navigate websites make users stay on the site for a long time. Creativity and customization create a connection between user and website. For flexible web design with improved browsing experience, it is strongly recommended to customize it according to the user’s need as it leaves a positive impact. We can also say that customization is one of the major influencing factors for the industries and users.

Website designing company must have a professional team of developers with the following expertise:

– Well versed about the fundamental principles of coding and markup languages HTML/CSS.
– For a functional and interactive website, he/she must have strong hands applied to JavaScript.
– Knowledge of Photoshop for designing, editing and stylizing your website to look more attractive
– Should have mastered WordPress. Millions of websites functioning on WordPress.
– To hone the online presence, the developer should understand your target audience.
– Should be involved in creating a compatible website for optimal user experience.
– Updated knowledge about web design trends to implement the best one according to your business goals.

Why are industries and users drastically moving towards appealing and convincing web design?

Every next entrepreneur is hiring a website designing company involved in creating advanced and futuristic web design not only to boost his brand awareness but because it is also highly preferred by users. Users are getting more friendly with the mobility featured website as lots of web browsing takes place on the mobile device. Clear navigation, call to action, engaging and precise content, efficiency, strong readability, interactivity, and most importantly converting visitors are the prioritized reasons to go with CRO web design. Lead generation in itself plays a major role in promoting rich quality web design services.

As per the above discussion, you must have a clear picture of the trends followed by web designing company to serve the needs of entrepreneurs and users both. Web designing is categorized in different ways like accessible web design, adaptive web design, and responsive web design. As per the latest trends and demands, the entrepreneurs choose the right web design model as per their business needs. All web design models are a masterpiece, it’s up to you which one to choose for better brand promotion. Web design trends are nothing if the strategies are not well implemented to serve trendy market requirements.

The post Modern Web Design Guide: How can it impact your business? appeared first on Sparx IT Solutions.

Are you wondering about the incredible potential that websites hold? We are all aware of the ability of websites to contribute to the growth and success of a business. They are well-known for their lead generation. In fact, websites are the most crucial online weapon to introduce your products and services to the target audience.

Anything messed up on your website can cost hundreds of customers to your business. Let’s check the incredible potential of websites to affect the minds of your potential customers. Here are some statistical data which shows how the efficiency (inefficiency) of web design and development will impact your business:

• The unattractive layout can stop 38% of visitors from engaging with your website
• Around 47% of people expect a web page to load in less than 2 seconds
• 97% First impressions are based on the website design
• 62% witnessed a rise in sales after designing responsive websites.
• 64% of visitors expect contact information on the homepage of the website

These stats are a clear indication of how little things have an extreme impact on the way a user will interact with your website. Both Web design and web development contribute to all these little things in their own ways.

For example, as we just read in the stats that people expect a website to load within 2 seconds. Whom will you blame if the loading speed becomes the reason for your website failure? Here comes the moment when we get confused about whom we should depend upon more; web designers or web developers. Let us try to resolve this:

• Web design can lower the loading time by using compressed image files, avoiding too much content, trimming pages, and other such things.
• Web development can lower the loading time by using advanced file compression, save bandwidth by using CSS sprites which will improve the delivery network.

You will be able to curb the low loading speed issue with a collaborative effort of web designers vs web developers. Undoubtedly, both web design and web development have their own roles in uplifting the performance of a website. So, do you think your website can manage without any one of them?

Apparently, the doubt about the design vs development strikes us all. Which one is more crucial for the growth of our business? This blog is an attempt to resolve this doubt in a systematic way.

Here are some top queries related to web design vs web development:

• What is web development vs web design in brief?
• What are the parts of web design and web development?
• How are the skills of web designers different from web developers?
• What are the tools used in web design and web development?
• What are the different types of web developers and web designers?
• Whom should I hire; web designers or web developers?

The answers to these queries are given below. They are based on the practical experiences and study of the web design and development industry. It is an attempt to show both sides of the coin without any prejudices.

What is Web Development vs Web Design in Brief?

Website Design is not restricted to a particular area. Anything on a website that can attract visitors and convert them into clients is related to web design. Web design is often misunderstood as a task which involves choosing aesthetic templates and color combination.

Contrary to this misconception, web design involves a lot of marketing and psychological aspects. This allows web designers to provide a customized web experience to end-users. Moreover, web design also involves creating a balance between the design and coding of the website to ensure both of them get into sync.

Web Development involves every process in website development except web designing. The design conceptualized by the designer is converted using codes by web developers. They coordinate with the web design team and convert their concepts into websites with cost-effectivity and optimum technology integration.

It may seem that web development is the next stage of web design but it is not so. Web developers put the designers’ concepts and clients’ requirements on the same page and work in collaboration with them in a scientific approach by utilizing technical tools and knowledge.

What are the Parts of Web Design vs Web Development?

After understanding the concept of web design vs web development in a brief, let us explore their various parts. They both are constituted of various sub-categories which are explained in detail below:

Web Design Services Include,

Web Design:

It involves services like WordPress web development where simple websites are developed using content management systems with a focus on designing for smaller sites.

UX Design:

It involves designing the user experience which requires data research and human behavior analysis. The testing process in UX design is time taking as it involves a stringent validation process to create the impeccable user experience.

UI Design:

It involves visual design, typography, and illustrations that are presented on a website. User interface design aims at achieving flawless websites that lead to conversions.

UX/UI Design:

It involves working for both the user interface and user experience. UX/UI designer strives to achieve high-end usability and performance of a website with high lead generation.

Web Development Services Include,

Front-end Development:

This deals with client-side web development with the help of technologies like CSS, HTML, and javascript. They convert designs into coding and are closely involved with the web designing company.

Back-end Development:

It involves the development of server-side websites. Java, .NET, PHP website development services are a few examples of back-end programming that ensures the overall functionality of the website.

Full-Stack Development:

This involves the coding of both sides of the website. Full-stack developers are knowledgeable about all the technologies and are the cost-effective options for website development.

How to Identify the Skills of Web Designers vs Web Developers?

Being different professionals, web designers and web developers require different skills to succeed in their respective fields. Here are a few skills which you must look for in a web designer vs web developer

Skills of Web Designers

• User Journey Mapping: A web designer must be able to decide how a user will travel through their website for conversion. The design should be aligned with the visualized pathway.
• Brand Development: The web designer should be skilled to enhance the position of your brand in the market by using appropriate design theory while constructing a website design that highlights your brand values.
• Color/format/font theory: It is the basic requirement for web designing and almost every designer holds these skills. These attributes of a website have a great impact on the user interface and experience.
• Accessibility knowledge: Accessible web design has become the new trend to make your website accessible by users with different physical abilities. If you do not have one then go for a website redesign.
• HTML and CSS coding: It is a popular misconception that designers do not code but the basic coding knowledge is an add-on in their skills that make them more proficient in delivering web design services.
• SEO: The web designer who possesses the expertise in custom SEO can improve conversion rates by incorporating effective ways to boost the ranking of a website. This opens the SEO vs web developer argument as well.
• Emotion and interaction design: This strengthens the web designers to create empathetic designs for the target persona which in turn increases the user interaction. These designs boost conversion rates by many folds.

Skills of Web Developers

• Programming languages and their frameworks and libraries: Depending on the part of the website they work, developers need to have efficiency in some programming language. There are many languages out of which a web designer has hand-on experience in a few.
• Version Control System: It allows web developers to resolve issues during development with the help of other developers without any fear of overwriting work. One such popular VCS is Git which allows them to manage web development.
• Responsive web design: This has become a standard for website development. Hence you cannot afford to hire web developer who lacks the skills to create websites that can be accessed seamlessly through all types of devices.
• Debugging and Testing: Testing holds an important role in web development work as the website has to undergo a stringent testing process to ensure the final product is bug-free. Apart from testing, the web developer must be skilled in debugging every bug found in their codes.
• SEO: A brief knowledge of search engine optimization for web developers in must-to-have skills to boost the conversion rates. While writing codes, they can take the necessary steps to optimize the website for search engines if they are clear about SEO basics.

What are the tools used in web design and web development?

Similar to the differences in their skills, there is a substantial difference in web design vs web development tools also. The professionals use separate tools to execute these two jobs. Let us find out some of the crucial tools used in web design and web development

Tools used in Web design

• Web design Software: These are the souls of web design services. A web designer uses various designing tools like Photoshop, CorelDraw, Sketch, etc.
• Image Optimization Tools: Images make a crucial part of websites as compressing and resizing them is important to make them appropriate for your website’s quick loading.
• Prototyping tools: These tools allow designers to create products faster without any time wastage. They provide an overview of the design ideas and interaction ability. There are several prototyping tools like Adobe XD.
• Stock Photography: Web designing is all about playing with graphics and images. Hence it is important to be versed with image tools like iStock where there is an abundance of image options.
• Wireframing Tools: It is also a crucial tool that helps in creating a screen blueprint after understanding the needs of the clients as well as users. Mockflow is one of the popular wireframing tools.

Tools used in Web Development

• CMS: Yes there are many websites developed on CMS like Drupal, Joomla, WordPress web development, and so on. The developer must have knowledge about these content management systems.
• Integrated Development Tools: These tools provide developers with comprehensive development facilities. There is a code editor, debugger, and automation tools.
• Web Hosting Tools: There are control panels that offer powerful web hosting management. With these tools like cPanel, the developers manage the website, email, and others.
• Testing Tools: There are tools that assist in checking the website for various functions like speed, performance, and optimization. Lighthouse and TestRail are some of the popular testing tools.
• Browser Development Tools: Web development tools in web browsers come as an add-on. Browsers like Chrome, Firefox, Opera, etc have built-in tools that can be downloaded from their plugin centers.

What are the Different Types of Web Designers vs Web Developers?

Based on the types of web design parts and web development parts, their professionals, web designers vs web developers, are also divided. Let’s explore their roles and the things you need to keep in mind while hiring them:

Types of Web designers:

• UX Designers:

The designers that deal with the user experience aspect of design are known as UX designers. Make sure they possess good research and psychological analytical skills.

• UI Designers:

The designers that deal with the user interface aspect of the design are known as UI Designers. Make sure they possess strong knowledge of color, typography, theories, and SEO.

• UX/UI Designers:

They possess all the required skills of both types of designers. If you will hire them, you will be able to save costs as these designers will look after the complete functionality of the website.

Types of Web developers:

• Front-End Developers:

These developers will look after the front-end development of the website. Hence, you need to check them for their skills in HTML, CSS, and Javascript.

• Back-End Developers:

These developers will handle the back-end development of the website. They generally possess the knowledge of back-end programming languages like PHP, Java, Ruby, etc.

• Full-Stack Developers:

They are the most cost-effective option as you can hire them instead of hiring two separate developers for the client and server-side development.

Whom should I hire; web designers vs web developers?

The answer to this question can be found by only you. Without whom you can develop a successful website for your business? It has been described earlier how loading speed is impacted by both of these activities equally. There are many such attributes like navigation, optimization, experience, and others which are dependent on both of them.

A successful website is developed when web design vs web development processes are executed simultaneously and collaboratively. There is no option to eliminate one of these out of your website development plan.

Keeping in mind the fierce competition among websites, you cannot risk overburdening a single professional with different activities. Hence, it’s necessary to hire web designer and web developer if you aim to achieve extraordinary outcomes with your website!

Sparx IT Solutions can help you with this. We have certified web designers as well as developers to create a website that can take your business to new heights. As an acclaimed web design and development company, we have a demonstrated history of successfully launched websites. You can contact us today to create a new and incredible journey for your business!

The post Web Design VS Web Development: Which Is More Crucial For Your Business?  appeared first on Sparx IT Solutions.

If you are not paying attention to the performance of your website, then you will lack behind your competitors. The website owners who are finding it difficult to take care of their websites, then they can look for experts who can handle this responsibility very well.

Reasons for Website Failure

Does your website face issues consistently related to its performance? Due to which your website is not getting a good number of visitors. If yes, then this post will unveil the possible causes of its failures and apt solutions to fix them. Let’s have a look at them:

Website is Not Mobile-optimized

Did you know that 82% of customers utilize mobile phones while purchasing from an online store? It clearly indicates the necessity of having a mobile-optimized website. The websites that are not optimized will appear broken and outdated. Mobile-optimized websites have become a standard now and visitors get frustrated when they have to resize images and face difficulty in searching the menu.

How to fix this problem?

If your website is not optimized for mobile devices, then you can lose out on potential customers. They will take no time to switch to other websites that provide them a seamless browsing experience. If your website is not fulfilling the user’s expectations, then it is time to redesign it.

Whether you are building a website from scratch or updating its existing design, it needs to have a mobile-friendly design. It should adapt well with the screen size of multiple devices. To achieve this standard, hiring a reliable website design agency will be the right decision.

Bad Website Design

This is one of the most common causes of website failure. Bad web design will always make you lose a point when customers compare your website with competitors. Your website design should sync well with your business message and call to action buttons must be engaging, so customers can make fast purchasing decisions.

How to fix this problem?

Having an outdated web design will make you lack behind your competitors. If you don’t want this to happen, then you need a good web design. Make sure that your website follows the latest web design trends to attain high-performance.

Also, keep track of your competitors to know what they are doing and how you can perform better. You can hire web designers who will take care of every aspect of web designing efficiently.

Lack of Promotion

If you have not paid attention to the promotion of your website, then it will lead to its failure. After making a website live, your main goal is to drive more and more visitors towards it. You can make use of marketing channels like PPC advertising, organic visitors from Google, social media, email campaigns, etc. By actively marketing a business website, it becomes easy to reach its full potential. With proper promotion, you can get more sales queries and leads for your business.

How to fix this problem?

You don’t have the need to utilize all the above-mentioned channels but you have to choose the right strategy that meets your business needs. It is always best to gain visitors through organic search because the traffic is free and it’s where the customers initiate their buying journey.

Slow Page Load Time

A slow-loading website is one of the main reasons why a website fails. If your website is taking too long to load, it will make visitors look for other options. You have only a few seconds to win the attention of the visitors which you can achieve with fast load speed. There are many reasons which cause this problem such as

• Image optimization is not done properly

• Hosting server is slow

• Browser cache configuration is not done.

How to fix this problem?

You should run a speed test on your website to analyze the issues that are related to website load time. This will help you to resolve them so you can make your website speed faster.

Google Optimization Not Performed

Even an appealing website design can fail if it is not optimized for search engines. The customers initiate their shopping process by searching on Google. If your website is not appearing on the top search results, then it will be unable to drive heavy traffic. Having a mobile-friendly design with a proper call to action button can easily turn visitors into loyal customers.

How to fix this problem?

To get a higher ranking on Google, you have to optimize your website. You have to give proper time to SEO to achieve desired results. You can look for a reliable Digital Marketing company that can create an effective SEO strategy that will give you a competitive edge online.

No Addition of Call to Action Buttons

A website should have the potential to prompt visitors to take action. Be it buying a product, signing up the form, or subscribing to the newsletter. With a clear call to action button, you can achieve these goals for your business. If there is no CTA on your website, then you can’t expect a higher conversion rate.

How to fix this problem?

Firstly, you have to analyze what your customers need and add them to your website. Make sure that you add one call to action button on every page of your website. This will help in limiting the visitor’s choices and boost the conversion rate.

Broken Links and Pages

With a broken website, you can’t achieve business success online. When the visitors don’t get access to the information they need or your contact form, images, and links are not functioning properly, you will fail in winning the visitor’s trust and they will not convert. The root causes of broken links and web pages include CMS updates, moving pages, human errors, etc. but these can be fixed easily.

How to fix this problem?

For this, you have to regularly maintain your website once it is live. You can fix links within the content by modifying the URL and the pages which are not published, it is best to develop a 301 redirect.

Poor Navigation

You should check that your website is offering ease of navigation to the visitors. The menu has to be uncluttered and easy to use. Always remember the website that is full of side menus and submenus can confuse the visitors and they will leave the website. It is recommended to make mobile navigation the topmost priority. As more and more people are accessing websites with mobile phones, it becomes necessary to provide them a better mobile navigating experience to the users.

How to fix this problem?

Before designing a new website, you have to find out what content you need for it. If you know about the content at an early stage, it becomes easy to build a website structure that offers flow and clear navigation.

W3C Non-compliant

World Wide Web Consortium (W3C) provides its own markup validation service. This gives assurance that the website is following the standards set by this service. Unfortunately, not all websites are adhering to these standards (not W3C compliant). Although this compliance is counted under the ranking factor, poor coding can affect other ranking factors. Therefore, compliance is an important thing to keep into consideration.

How to fix this problem?

An apt solution for resolving this issue is to do vigorous testing on a website to evaluate its overall performance. It is suggested to look for web development experts to handle this responsibility with efficiency. This is because they have exposure to fix such kinds of issues faster.

Final Notes

Many business owners think that a website will drive potential customers which will give a boost to the sales performance. However, in reality, an attractive website is not sufficient to achieve this. You have to deliver a good experience to the visitors so they can choose your service over others. The best way to do this is to work on your website issues that can result in failure.

If your website is facing any of the above issues, then it is advisable to seek assistance from the professionals. You can choose Sparx IT Solutions, a trusted web design agency to handle this task proficiently. We are backed by a team of expert designers and developers who are skilled in designing fully-functional websites for varied business ranges. They consistently follow the latest web designing trends and implement them aptly to the website to ensure high performance. To get a feature-packed and flawless website developed for your business, feel free to connect with us.

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